Analogue’s product would be competing with some of today’s most prominent camera manufacturers, including MiNT and their Rollei 35AF (analog.cafe/r/rollei-35af-…) and the Pentax 17. MiNT has been making new cameras for years and selling refurbished/modified Polaroid cameras for even longer. Pentax is a household name when it comes to photography; both MiNT and Pentax cameras are also significantly more expensive than the expected price of aF-1.
The project met some skepticism on Reddit (reddit.com/r/AnalogCommuni…), which is understandable, given the recent controversy surrounding expensive yet underwhelming cameras like Nana (analog.cafe/comments/brpr).
Ralph Tilon (the co-founder of Analogue) responded to the above skepticism on Reddit by establishing his team’s credentials as designers/product developers and explaining that they would be working with a manufacturer “that produced millions of quality cameras throughout the ‘80s and ‘90s.” He added that they are aware of the self-imposed unusually tight deadline: less than six months to deliver the aF-1.
Dmitri Jan 8, ‘25