Fujifilm announced the first price hike on film of 2025.
Fujifilm, Kodak, and Ilford (Harman) announce film price increases roughly once, sometimes twice a year.
In their announcement (fujifilm.com/ffis/ja/news/…, previously shared by PetaPixel petapixel.com/2025/04/04/f… and DPReview), Fujifilm said they worked on improving their efficiency, but, unfortunately, the increasing price of raw materials still drove the prices up. It’s implied that they won’t be subsidizing their film manufacturing.
As a result, the film prices will go up 21-52% (the higher number applies to reversal films like Velvia and Provia).
We are yet to see the results of those increases and the new US-imposed tariffs on price at the counter. Subscribe to Film Price Reports newsletter to get notified of major film price changes later this year: analog.cafe/account/subscr…
We’ve been fortunate to have the prices of colour film drop during the past year.
Film Price Trends, an app that analyzes data from nine retailers in North America, Europe, the UK, and Asia on dozens of popular film stocks since 2018, shows a clear decline in price for Fujifilm Velvia and Provia films: analog.cafe/app/film-price… and analog.cafe/r/colour-film-….
There are various reasons for this welcome change — from decreasing interest rates to increasing competition. I would not rule out that Fujifilm was trying to make good on its promise of improving production efficiency either.
The true price of film depends on a lot of things, and it’s not always intuitive. For example, Kosmo Foto Mono, a film reportedly made from Foma 100 stock, is cheaper here in Canada than the original Foma 100 film.
Still, it’s hard to imagine that the price of film will continue to decrease in the current market.
Dmitri Apr 7, ‘25
Dmitri Apr 7, ‘25