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Polaroid has just announced a “new” limited-edition design for their SX-70 colour film.
The packaging is a throwback to the original packaging by Paul Giambarba (1928-2023) that drove so much of the Polaroid aesthetic in its heyday thanks to its genius simplicity, vivid colours, and memorable geometric art.
However, the packs are not a 1:1 reproduction of the earlier masterpiece. They’re a bit of a mix of the old (graphics, including the logotype) and the new (lowercase bubbly “polaroid” font). Unfortunately, the new packs still contain just eight frames instead of the original 10.
(While Polaroid could probably fit ten shots in their new battery-less I-Type film packs, the SX-70 and 600 packs for vintage cameras simply can’t, as the new materials produce slightly thicker frames.)
Here’s some further reading for the curious:
➡️ Polaroid SX-70 colour film review: analog.cafe/r/polaroid-sx-…
➡️ A brief history of Polaroid: analog.cafe/r/a-brief-hist…
➡️ Polaroid SX-70 User Guide and Review: analog.cafe/r/polaroid-sx-…
➡️ Find photos of the original film packaging in the “How to Shoot Macro Photos on an SX-70” by Daren: analog.cafe/r/how-to-shoot…
P.S.: Polaroid Go “Powder Blue” frames are also on sale. About Polaroid Go cameras: analog.cafe/r/polaroid-go-…
