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Lomography just released a new “advanced” mini 110 film camera: the Lomomatic 110. It features a multi-coated glass lens, built-in flash, and automatic exposure (with aperture and ISO control).
Lomography is one of the few major film retailers that actively makes and promotes the 110 film format. Though it can be tricky to develop at home or at a lab, the 110 format is extremely compact, lending to tiny camera designs.
Unfortunately, the small film size also makes home scanning challenging. Thus, you may be limited by your lab’s scanner — in addition to all the challenges of enlarging such a small format, including grain. This, however, never bothered Lomography or many of the format’s fans. After all, photography isn’t all about sharp lenses and fine grain.
The new camera is available for sale today: shop.lomography.com/lomoma…
You can watch Lomography’s fancy unboxing video here: youtube.com/watch?v=7yY5u3…
Update: In An Instant has a video overview of this camera, which is particularly informative about the format itself. You can watch it here: youtube.com/watch?v=pGEU5N…
I am also attaching one of the sample images Lomography sent me with their press package. A significant downside of this type of camera is the challenge of scanning such a small film. It’s smaller than a half-frame format and, as a result, makes less detailed images.
However, that doesn’t have to be a bad thing; simply something to consider when picking up one of these cameras for your project.
YouTube Video